This Privacy Policy is
intended to provide consumers with clear and complete information about
the consumer data we collect in connection with our Services and the
way that data is stored and used by our company, our Advertisers and
our Publishers.
Information We Collect
Non-Personal Information
Collected by our Services
We deliver advertisements from hundreds of Advertisers across a multitude
of Publisher websites. When you visit one of the Publisher websites
in our network, our automated system may collect “click stream data”
related to your visit to the website. Click stream data is anonymous
and can include information such as your IP address, Web pages viewed,
the date and time at which those pages were viewed and interaction with
content and advertisements on those Web pages. Technologies used to
collect this click stream data, include cookies and Web beacons.
In order to improve performance,
we augment our click stream data with non-personally-identifiable behavioral
and demographic data from Publishers. This anonymous data may include
such things as zip code, age, gender and income range.
We utilize the non-personal information described above to better customize
the sort of advertisements you see. We also aggregate anonymous cookie
data in order to identify large audience segments that assist advertisers
in targeting their campaigns to the most relevant Internet audience.
Personally
Identifiable Information Collected Through Our Corporate Website
You may also provide us with personally identifiable information (such
as your name, email address, physical address or telephone number) when
you elect to contact us about this Privacy Policy or any other customer-service
related matter. We will only utilize such personal information for the
purpose of responding to your inquiry. However, we do reserve the right
to retain an archival record of all such correspondence.
We reserve the right to disclose personally identifiable information
you have disclosed to us in response to judicial process or court order
or to provide information to law enforcement agencies or in connection
with an investigation of matters related to public safety, as permitted
by law.
International Transfers
of Data
Personally identifiable information collected by Sperse on its own
behalf may be stored and processed in the United States or any other
country in which Sperse or its affiliates, subsidiaries, agents or customers
maintain facilities. You acknowledge and agree that personally identifiable
information you provide to us may be transferred outside of the country
in which you reside. Providing such information will constitute your
consent to any such transfer.
Information Security
Sperse follows generally accepted industry standards to protect
against unauthorized access to, destruction or disclosure of data. This
includes undertaking necessary physical, electronic and management activities
required to protect data integrity, access and use. Any data that is
stored on our servers is treated as confidential and is not made generally
available to the public. Our servers are protected by firewalls and
are located in secure data facilities to further increase security.
Please keep in mind, however, that despite these reasonable efforts
to protect data on our servers no method of transmission over the Internet
is guaranteed to be secure. Therefore, while we strive to protect your
personal data at all times, we cannot guarantee its absolute security
and shall not be liable for any breach of security by an outside party.
Transfer of Data Upon Change of Control
In the event that another company acquires all or substantially
all of the assets of our business through a consolidation, merger, asset
purchase or other transaction, we reserve the right to transfer all
data (including any personally identifiable data) that is in our possession
or under our control to such acquiring party.
Changes to this Privacy Policy
We reserve the right to make changes to this Privacy Policy by posting
an updated version on this page. Any change we make to our Privacy
Policy will be made in compliance with applicable law.
